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We inspire, promote, and advance human-friendly 'Transgenerational Design' that accommodates people of all ages and abilities.


of making products and environments compatible with those physical and sensory impairments associated with human aging and which limit major activities of daily living.

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Why 'transgenerational' design?

THE SECRET IS OUT – Across the globe astute manufacturers, researchers, marketers, and design organizations have discovered—and embrace—the 'transgenerational' design concept.

Transgenerational products and environments:

  • Accommodate the widest range of ages and abilities
  • Bridge the transitions across life's stages
  • Respond to the widest range of individual differences and abilities
  • Offer a variety of means to accomplish one's activities of daily living
  • Maintain one's dignity and sense of self worth
  • Enable personal and social interaction
  • Support intergenerational relationships
  • Promote graceful aging
  • Soften the impact of the aging process

Quite simply, transgenerational design enhances the quality of life for all—the young, the old, the able, the disabled—without penalty to any group!

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