Our programs and training sessions will help you:

• understand the critical design issues produced by the exploding "silver" market of aging Baby Boomers.

• respond to the physical, sensory, psychological, biological and social changes that occur because of the aging process.

• understand how transgenerational design stimulates effective design decisions and marketing strategies.

• dispel the myths and stereotypes about who is young and who is old.

• meet your competition head-on.

Our clients have included:

• Boeing Aircraft Company, Seattle, WA: A one-day transgenerational design workshop for designers and engineers involved with the design of commercial airline interiors.

• The Kohler Company, Kohler, WI: Conducted an instructional tour of The Transgenerational House in Placitaor Kohler's product development designers and engineers.

• Ford Motor Company, Dearborn, MI: A one-day transgenerational design workshop for designers, marketers, and engineers involved with the design of automotive interiors.

• General Electric Appliances, Louisville, KY: A one-day transgenerational design workshop for industrial designers involved with the design of major kitchen appliances.

• Starkloff Disability Institute, St. Louis MO: Conducted breakout training sessions for the Universal Design Summit II, sponsored by St. Louis University.

• School of Medicine, University of New Mexico: Annual half-day transgenerational design seminars for graduate students in the occupational therapy program.

• Prince Corporation, Holland, MI: A one-day transgenerational design workshop for designers, marketers, and engineers involved with the design of automotive interiors.

• American Society on Aging: Workshop presented at Bridge to the 21stCentury, 36th Annual Meeting of American Society of Aging (ASA), San Francisco, CA.

We can help you and your team design products and environments that attract the emerging market of aging Baby Boomers and beyond—whatever their age or ability.

Contact us now!