Multigenerational living is on the rise and here to stay—three generations, 51 million Americans, now live under one roof.
You, Me, We vs. Us and Them
If you've never heard the term "transgenerational design before," that's because it's a lot younger than the term "senior citizen."
Top 10 Trends in Senior Housing for 2013
Further signs of recovery and the slowly improving housing market will drive the next decade in senior housing and living.
Multigenerational Planning
Smart growth and universal design links the needs of children with the aging populaton.
Where Are the Elder Care Robots?
Technologies are beginning to come to market to help the elderly live in their home as long as possible.
Multigenerational Living Rises
Those living in multigenerational households admit there are challenges, but most say the benefits outweigh them.
Boomers Are Not Tech Novices
It’s stupid and insulting to pitch baby boomers as tech novices. They are active users and shapers of technology.
NYC - Sun City Its Not
As the population aged, some apartment houses have morphed into NORCs — naturally occurring retirement communities.
Aging Trends Affecting Business
What are you doing to reach out to the baby boomers? Will your business be able to take advantage of this demographic?
Aging Trends Affect Business
How will your business be affected? Will your consumer base change? How will your workforce react?
Invisible Grandparent at CES 2013
Products that could be attractive to the estimated 65 million grandparents are hardly mentioned, much less targeted.
Multi-Generational Marketing
One the biggest French clothing brands has essentially succeed thanks to their multi-generational strategy marketing.
Are Boomers Agng Poorly?
Boomers are much less likely to smoke, have emphysema or get heart attacks. But in lots of other ways, the picture's not so great.
Transgenerational Aging Website
Community planners and local leaders encouraged to use the site for a deeper understanding and ideas for implementation.
Boomers Redefine Aging
Boomers see themselves as 10-15 year younger than they actually are and, thell, they don’t even like to be called seniors!
2012
Upstart Designers
Aim
for
Ageless
Products
As baby boomers prepare to celebrate their 50th birthdays, upstarts are "fighting this battle against big, beige, and boring."
Today's Seniors Not Keen on Retirement Housing
That means big changes to neighborhoods across the country, since today's 65-plus population isn't too keen on moving into retirement centers.
More People Choose to Go Solo
More seniors living alone isn't a cause for concern but a sign that "old age" is being redefined as people live longer, healthier lives.
Remodelers
Aim
for
Aging Boomers
As the oldest boomers turn 65 at a rate of about 10,000 a day, their homes can challenge stiff joints and waning eyesight
Design
Awards
Enable
Aging
in
Place
Elegant,
cost-effective
senior-friendly
home solutions
recognized
by AARP and
the National
Association
of Home Builders.
Mature
Market's
Style
Power
Luxury
brands are
waking up
the power
of the
older woman.
Is it
possible that
these days
80 is
the new
20?
The
Style
Power
of
the
Mature
Market
Luxury brands
are waking
up to the
power of
the older
woman. Is
it possible
that these
days 80 is
the new 20?
Architects
Focus
on
Aging
Population
As towns
deal with
the housing
needs of
their aging
population,
architects are
delving into
what the
aging population
means.
Apps
Every
Boomer
Should
Know
Being "in
the know" is
a badge of
honor for Boomers.
Here are eight
free phone
aps to punch
away on.
'Baby
Boomers'
Schooled
in Technology
Aging adults
learn the ins-and-outs
of information
technologies including
cell phones,
iPads, Facebook,
Blogs and RSS.
Cycle
Sitting
on
Your
Park
Bench
The cycling
couch wins
the International
Design Award
Baden-Wurttemberg
with the Focus
Silver Award.
Fitness
Gadgets
that
Work
These fitness
gadgets help
you lose weight
by motivating
you to work
harder.
Mobile
Health
Monitoring
The smartphone
will become
the sensor
that will help
people take
better control
of their health
through precision
tracking.
Apps
Every Boomer
Should
Know
Being the first
to have something
new, or being "in
the know" is
a badge of
honor for Boomers.
Here are 8
cool free apps.
Tech
School
for Boomers
A new 10-week
class for adults
aged 50 teaches
the ins-and-outs
of smart phones,
aps, compters,
blogs and much
more.
Boomers
Embrace
New
Tech
The latest
BOOMER magazine
joins few others
in merging
digital and
print media
to produce
augmented reality.
Cycle
on
Your
Park
Bench
Do something
for your health
while sitting
on a bench.
This exercise
device won
a recent international
design award.
Fitness
Gadgets
that
Actually
Work
Getting fit
is often an
exercise in
getting good
data. These
fitness gadgets
help you lose
wieght through
motivation.
Agnes
the Ageing Suit As the world's population
gets older,
how are we
going to
manage? Innovative
approaches
are being
developed
at the MIT
Age Lab.
Cash
in with
Good
Design As
trends continue
for increased life
expectancy and active mobility
well into later
life, we need a
more graceful approach
to ageing.
Octogenarians
Rule
Design
Each of the "new
80-year-old" designers
creates art,
illustration,
typography,
and design
that reject
the stereotype
of diminished
capacity.
The
New Old
Age
Early lessons
in how hard
it is to be
old—how
long everything
takes, how
much some of
it hurts, and
how a caregiver
must slow down.
Age-Restricted
Market
Returns
Since the market
fell out of
the age-restricted
housing market,
older buyers
taking advantage
of discouonts,
free upgrades
and low interest
rates.
Needs
of an
Aging
Society
Long-term investments
in public health
prevention
strategies, medical
care and education
requires some
rethinking
of our social
order.
Portable
MedCottage
Debut
This portable
dwelling allows families
to provide
care for their
loved ones
on their property
as an alternative
to long-term
care facilities.
Senate Çommittee
Explores
Older
Americans
Act
The Senate
Special Committee
on Aging conducted
hearings on
ways to further
eldercare services
by reauthorizing
the Older Americans
Act (OAA).
Make
Way for
the U-Boomers
Few companies
are gearing
up tp meet
the needs of
boomers who
will accouont for
almost 25%
of total U.S.
consumption
by 2015.
Tech
Savvy
Baby
Boomers
There is a
common misconception in
our society
that Baby Bomers are
not interested
in technoogy,
or even that
they are afraid
of it.
Attractilve
Products
for Aging
Boomers Universal
design turns
toward high
design to
attract Baby
Boomers who
want to remain
in their
homes as
long as possible.
A
New Age
for Older
People
As the government
launches a
consolidation
on age discrimination,
we need to
make ageism
just as unacceptable
as racism and
sexism.
Boomer
Tech
is Booming
Business
Companies dissing
the Baby Boomer
set by focusing
on a narrow,
decidedly younger
swath of the
market do so
at their owh
peril.
The
Gold
in That
Silver
Cloud
Savy marketers
are targeting
America's growing
grandparent
population – a
large, influential,
and increasingly
powerful consumer
segment.
Design
for Social
Innovation?
Can schools
teach designers
how to solve
the world's
problems? New
MFA program
encourages "Design
for Social
Innovation."
Grandpa's
Gadgets
Now in
Vogue
Upscale companies
are beginning
to offer "aging
in place" products
to boomers
who care more
about style
than their
parents did.
High
Design
for Aging
Boomers
Responding
to your future
needs, manufacturers
have begun
adding sophisticated
styling to
the tools of
everyday life.
Age-Empathy
Suit
Comes
From
M.I.T.
The M.I.T. Age
Gain Now Empathy
System (AGNES)
helps designers
and marketers
better understand
older adults
and create
products for
them.
Builders
Eye Retiring
Aging
Boomers
Developers
again tailoring
homes and communities
for retiring
baby boomers
looking for
a wider variety
of in-home
conveniences.
The
Seismic
Shift
in U.S.
Aging
Baby boomers
began turning
65 in January,
heralding a
seismic shift
in demographics
worldwide and
profound implications
for society.
It's
Not Easy
Being
Gray
An age-empathy
suit from the
M.I.T. helps
product designers
and marketers
better understnd
older adults
and create
innovative
products for
them.
Aging
is Worth
its Challenges
Australia's
Productivity
Commission's
recent report
on aged-care
highlights
the choices
we need to
make if gains
are to be realized.
Multigenerational
Households
Putting three
generations
under one roof
has become
a growth industry
of the recession
and our aging
society.
A
New Wrinkle
for Boomers
When baby-boomers
entered the
workforce they
began to shape
America's economy
and politics.
They're doing
the same as
they leave.
New
Inclusive
Playgrounds
Playground
manufacturer
providing inclusive
play experiences
that meet all
children's
needs in the
same place
in a variety
of ways.
Boomers
to Reshape
Housing
Market — Again
Today, 77 million
aging Baby
Boomers are
a returning
force in housing,
and builders
and developers
are planning
for their comeback.
A
Bicycle
for Baby
Boomers Taiwan
company asks active,
aging Baby Boomers
what it would take
to get them back on
the seat of a bike.
The Revive DX was
the answer.
Elder
Tech:
What's
Important?
Buying the
latest cool
thing for Mom
and Dad is
not the way
to make technology
work for them—fulfilling
basic wants
and needs is.
Only
11 Percent
Devoted
to Elderly
Studies
The National
Institutes
of Health devotes
only 11 percent
of its $31
billion budget
to studies
directly involving
health of the
elderly.
What
do Baby
Boomers
Want
From
Technology?
Americans 50
and older want
technology
to be practical,
adjustable,
and time saving—from
cell phones
to electronic
health records.
GE
is Building
a Home
Made
for Baby
Boomers
Industrial
Designers at
GE Appliances & Lighting
division learn
about aging
and how to
design better
appliances
for older Americans.
What
Consumers
Will
Demand
in 2011
Experts who
take the consumer
pulse agree—there's
been a power
shift, and
consumers are
more in control
and more fickle
than ever.
Top
Safety
Products
for Seniors
Safety devices
help Seniors
steer clear
of residential
dangers deemed
most common
by the Home
Safety Council:
falls, poisoning,
and burns.
MOMA
Cooks
Up a
Domestic
Kitchen
Exhibit
An exhibit
at the Museum
of Modern Art
takes a fresh
look at kitchens
and emotonal
and ideological
hold it has
on both cooks
and non-cooks.
2011:
Boom
Year
for Boomers
Just as they
forced societal
changes from
infancy on,
Boomers will
radically change
retirement,
gemographers
say.
Big
Type
is Best
for Aging
Baby
Boomers
According to
Lighthouse International,
large type
is best not
only for people
who are visually
impaired, but
also for all
of us as we
age.
2010
Beware
the "Silver
Tsunami"
As the first
of America's
Baby Boom generations
turn 65 in
2011, will
the country
be ready to
meet the needs
they will require?
What
Boomers
Want for
Christmas A Baby
Boomer gets
answers from
financial
experts to
help navigate
the best
routes for
a healthy
and prosperous
future.
Marketing
to Boomers:
Don't
Call
Us Old
There's a reason
you don't see
many products
marketed as "senior-friendly" or "good
for boomers" – nobody
woould buy
them.
Freeing
Form From
Function
Liberating
design from
functionalism,
the microchip
has given designers
the chance
to radically
redefine objects
and make them
more humane.
The
iPad Leads
Apple to
the Elderly
Forgiving of
mistakes, the
tablet's ease
of use and
intutive interface
makes it appealing
to senior citizens
around the
world.
Boomers
Forgotten
in Auto
Design
"Boomer" drivers,
those 60 and older, want
manufacturers to design
vehicles that are more
user-friendly for them.
Demographic
Change
/ Senior
Friendly
Appliances
In the future,
intelligent
technologies
will help older
people live
at home as
long as possible
with attractive
products that
are easy to
opperate.
Elderly
Phone
Red Dot
Winner
This Elderly
Phone, tailored
to the requirements
of older people,
uses only one
function, which
diminishes
the risk of
opperating
errors.
New
Technology
for Old
Age How
do technology researchers
and businesses meet
the needs and expectations
of aging baby boomers
that demand more?
Older
Drivers
Need Smart
Cars
Forced to choose
between safety
and mobility,
older drivers
look to smarter
cars and better
designed roads
the wheel longer.
Think
Design
in Four
Phases
Shared to help
keep them behind
ingrained habits
and behaviors
are almost
second nature
to many designers
and link their
ability to
originate ideas
and innovations.
Japan
Designs
for the
Elderly
Japanese companies
cater to the
needs of older
consumers as
the population
ages and the
birthrate dwindles.
Marketing
to Women
Baby Boomers A growing
new marketing
strategy
by entrepreneurs
and companies
increasingly
targets baby
boomer women.
Boomers
Influence
Ford Designs
With the Baby
Boomer generation
aging, Ford's
ergonomic team
is developing
new designs
considering
ease of use,
safety and
comfort.
'Villages'
Concept
Taking
Off
The explosive
growth of the
USA's older
population
is fueling
a grass-roots "villages" movement
in neighborhoods
across the
country.
Make
Your Home
Age-Friendly
People want
to stay in
their homes
as they age.
But aging in
place is difficult
without thoughtful
age-friendly
modifications.
Packaging
For Boomers
is Hot
As the population
ages, changes
in packaging
requirements
are becoming
readily apparent.
Under
a Generational
Shadow
Self-absorbed,
self-indulged,
and self loathing,
the baby Boomer
generation
may step out
of the Greatest
Generations
historical
shadow.
New
Revised
ADA Regulations
On July 23,
2010, Department
of Justice
revises ADA
regulations,
including its
ADA Standards
for Accessible
Design.
It's
Not Age,
It's
Cognition
Cognitive abilities
like memory
and processing
speed—not
age— determine
whether we
make the best
decisions.
How
Age Friendly
is Your
City?
Starting next
year, 10,000
Baby Boomers
a day will
turn 65, yet
no single model
exists for
making a city,
suburb, or
neighborhood
age friendly.
The
Looming
Boomer
Tsunami
By 2050, nearly
90 million
Americans will
have passed
age 65. As
they grow in
numbers, experts
seek ways to
handle the
coming boom.
Toronto:
An Age-Friendly
City?
Toronto will
soon have as
many seniors
as it does
children. The
mayor calls
for "an
age-friendly
city," promising
to hire a seniors'
advocate.
'Continuing
Care'
Center
Woes
The 2008 financial
crisis and
recession reminds
retirees to
be careful
when choosing
to move into
a continuing-care
retirement
community.
Playground
for Seniors Opens
London's first "seniors
playground" opens
after residents
campaign for
more facilities
to help older
people get
fit.
Multigenerational
Homes Surge
Fifty million
Americans,
including rising
numbers of
seniors, live
in households
with at least
two adult generations,
and often three.
An
Old Age
Home All
Your Own
Ruling out
a retirement
community and
choosing to "age
in place" is
becoming increasingly
popular in
Westchester
and elseware.
Texas
A&M
Prof's
Video
Earns
ASLA
Award
University
video series
shows seniors
how to create
healthy, inviting
outdoor environments
in residential
settings recognized
by the ASLA.
Boomers Cought
in
the Middle
Baby Boomers
born between
1952 and 1958
describe 'old'
as being
w-a-a-a-y-y-y
out there in
the future.
Are they self-delusional?
Scary
Aging
Population
Stats The
average age
of the world's
population
is increasing
at an unprecedented
rate and
that smell
on the horizon
spells trouble.
Aging
May be
Key to
Happiness Getting
older is
not all bad.
Experts say
many people
grow happier
with the
years—research
shows It
all depends
on ouor attitude.
Connectile
Dysfunction Addressing
the disconnect
between intent
and action
can be a key
approach for
developing
products for
at-risk populations.
UC
Students
Innovate
Walkers Twenty-four
industrial
design students
from the
University
of Cincinnati's
school of
design are
redesigning
mmobility
aids for
the 21st
century.
Design
Awards
Enable
Aging in
Place
Homes designed
to be suitable
for elderly
occupants,
made senior-friendly
when they were
built, rather
than trying
to retrofit
them.
Public
Bathrooms
Reinvented
The New York
based firm
Smart Design
explores Universal
Design in Public
Bathrooms—the
first video
of a two-part
series.
Multi-generational
Housing
Multi-generational
households
are a burgeoning
trend which
is changing
what buyers
are looking
for in a house.
New
Aging in
Place Model
A growing nmber
of neighborhood
netwrks are
providing the
resources to
help the elderly remain
independent
for as long
as possible.
Attractive and Functional Making
a home suitable
for older
occupants
is becoming
a mainstream
part of the
home remodeling
business.
Grandparents
going digital How to
help grandpa
get his tech
on. Some
of the highest
growth rates
in broadband
use are happening
among the
elderly.
Why
is 100
the new
65? Why do
some people
live to 100?
Researchers
are trying
to find out,
and the're
discovering
how we might
live better—not
just longer—lives.
A
Coming
Elder Revolution?
The implications
of an aging
world viewed
with alarm.
When 10,000
people a day
reach retirement
age, how will
society support
them?
Help
for "The
New Old
Age
Easier E-mail
for the older
generation.
An e-mail system
that no senior
can resist:
no logins or
links, no ad
boxes or news
flashes.
Go
With
the Flo.™ Arizona
State University's
College
of Design
students
and faculty
recognized
for their transgenerational toilet
design
concept.
Expanding
Our
Impact
We've joined
the advisory
team of AIPatHome.com,
specialists
in age-in-place
technologies,
universal
design homes
and product
education.
Cell
Phones
for
Seniors
View a movie
about a new
cell phone
designed
for active
seniors complete
with big
buttons and
handy speed
dials.
Play
to
Stay
A-HAH!
is the first-of-its-kind
card game
specially
designed
to reduce
the risk
of dimentia.
Grandma's
in
the
House
Millions
of families
have three
or more generations
living under
one roof.
This AARP
article explains
the many
advantages
of transgenerational
design.
Publish
or
Perish
View our
kitchen and
bath designs
in the new
book, Universal
Design Ideas
for Style,
Comfort & Safety, by
Mary Green.
2007
We
delivered
the featured
presentation, "The
Generation
Connection" at CONNECTING'07
World Design
Congress,
sponsored
by ICSID
and IDSA,
October
18, 2007,
San Francisco,
CA.
We
were one
of the "professionals
kindly
contributing
their expertise
to the
research
and writing" of
the book, Universal
Design
Ideas for
Style,
Comfort & Safety,
published
by RSMeans,
Kingston,
MA .
We
were a
featured
speaker
at Living
Rooms, a
collaborative
conference
cosponsored
by the Human
Factors
and Ergonomics
Society and
the Industrial
Designers
Society
of America,
May 1-2,
2007 at
ASAE Headquarters,
Washington,
DC.
Our
article, "New
Year Reflections," was
published
in the
February
2007 issue
of Design
for All,
a newsletter
of the Design
for All
Institute
of India (www.designforall.in).
2006
We
were the
closing
key-note
speaker
at the 2006
WithIt
Education
Conference, "Women
in Business:Strategies
for Success." Our
presentation
explored
the relation
between
future
life stage
trends
and the
transgenerational
house.
The annual
three-day
event was
held at
the Renaissance
Charlotte
Suites
Hotel in
Charlotte,
NC.
Dwell.
Quoted
about transgenerational
design
in the
article "Rethinking
Senior
Housing " by
Amara Holstein.
April,
2006.
2005
We
were selected
as an example
of "The
Power to
Expand
the Market"inthe
epilogue
of the
new book, "The
Design
of Things
to Come:
How Ordinary
People
Create
Extraordinary
Products." by
Craig M.
Vogel;
Jonathan
Cagan,
Ph.D.;
and Peter
Boatwright,
Ph.D. Wharton
School
Publishing,
2005.
USA
Today.
Quoted
about
transgenerational
design
in the
article "2046:
A Boomer
Odyssey" by
Marco
R. della
Cava.
October
27, 2005.
Ehrenman,
Gayle 2005. "Fly
the Grayer
Skies." A
featured
article
about Boeing
looking
for ways
to meet
the changing
needs of
Baby Boomers.
April 2003.Mechanical
Engineering,
March 2005.
New York:
American
Society
of Mecanical
Engineers.
2004
Metropolis.
Interviewed
by Martin
C. Peterson
for "Progress
Report:
Metropolis
checks
in with
universal
design
pioneers
to see
where the
movement
is now," pp
30-36.
December
2004,
Jacobs,
Brian 2004. "Desgn
on Time," The
Examiner,
July 3,
2004,
We
were interviewed
by TheMatureMarket.com for
the December
13, 2004
article, "The
Mature
Market:
Seniors & Baby
boomers
Markets
World Wide," and
which appears
on its
web site.
2003
Our Transgenerational
House project
was featured
in a
7-page
article
published
in the
September/October
2003
issue
of AARP
The Magazine,
read
by over
30 million
aging
Americans.
New
York
Times.
Interviewed
in an
article
by Yanick
Rice
Lamb
about
the best
products
that
can be
used
by most
people.
October
14, 1993.
2002
Public
Broadcasting
System (PBS).
We were
interviewed
on Marketplace® by
Jo Giese
about
transgenerational
accommodation
for Baby
Boomers
and beyond.
Mature
Focus
Radio,
a national
Mutual
Radio
production
of
AARP,
interviewed
us
about
transgenerational
design
for
transportation.
We
delivered
the lecture, "Transgenerational
Design:
at the
Heart of
It All," at
the Universal
Design
International
Symposium
sponsored
by theTokyo
Gas Company,
Ltd and
the Living
Design
Center
Co, Ltd.
Tokyo,
Japan,
February
8, 2001.
2000
We
presented, "The
Transgenerational
House: A
Case Study
in Accessible
Design and
Construction," at Designing
for the 21st
Century:
An International
Conference
on Universal
Design.
Providence,
RI, June
14-18, 2000.
National
Public
Radio.
We we
were
an invited
guest
onTalk
of the
Nation,® hosted
by Ray
Suarez,
a one-hour
program
discussing Ageless
Design.
Albuquerque,
NM. We
were an
invited
guest discussing “Designing
our Lives
for an
Aging Population”on KANW
Public
Radio's half-hour
program
hosted
by Georgia
Armijo.
Our
interview
about transgenerational
design
appeared
in Executive
Memo,Marriott
Corporation's monthly
newsletter
to 18,000
hospital,
college
and business
executives.
National
Public
Radio.
We were
interviewed
by Bob
Edwards
on "Morning
Edition" discussing
transgenerational
design
and its
impact
on automobile
design.
Interviewed
for “America
Comes of
Age,” a
7000-word
special
report
in Bristol-Myers
Annual
Report.
We
were quoted
by The
Wall Street
Journal in
the article “Best
designs
for elderly
appeal
to young” by
John Peterson.
U.S.
News
and World
Report reported
our student's
projects
in the
article “Small
gadgets
that
can change
lives.”