The Demographics of Aging...

Fifty million aging Baby Boomers are sparking demand for products and environments that accommodate their changing physical and sensory capabilities.

Characteristics of Our Aging Population

Human Aging— A Recent Phenomenon

NEVER BEFORE IN HUMAN HISTORY has our planet contained so many older people— or such a large percentage of them. This has not always been the case. As late as 1930, America's older population numbered less than 7 million—only 5.4% of the population.

Today, one out of every 9 Americans is "old"—another former youth turns 50 every 8 seconds. Those age 65 and older now exceed 35 million, a number poised to explode. January 2011 ushered in the first  of approximately 77 million Baby Boomers, born from 1946 through 1964 and are surging toward the gates of retirement.

The latest U.S. Census Bureau brief on data from the 2010 Census shows seniors increasing faster than younger populations, raising the nation's median age from 35.3 in 2000 to 37.2 in 2010, with seven states having a median age of 40 or older.

Between 2000 and 2010, the 45 to 64 population grew 31.5 percent to 81.5 million, and now makes up 26. 4 percent of the total U.S. population. This rapid growth is due to aging of the Baby Boom generation.

Each year more than 3.5 million Boomers turn 55.Their swelling numbers predict that, by 2012, America's 50 and older population will reach 100 million. And according to the UN Population Division, 1 in 5 people are expected to be 65 or older by 2035.

This dramatic growth in numbers and proportions, increased life expectancies, and energetic life styles, now enables us to live 20 to 25% of our lives in active retirement. Moreover, today's physically and intellectually active younger generations predict that tomorrow's elderly population will be better educated, healthier, culturally literate and, as individuals, more discerning consumers.

Still, as they begin to experience declines in their physical capabilities, they will demand and respond to products and services that help them maintain their active lifestyles and activities: flexible scheduling, continuing education, travel, intellectual and stimulating experiences, meeting new friends, and oportunities for companionship. Yet, while dating for seniors may seem difficult, technological advances on the internet has made it easier by opening a new avenue for reaching out to others.

The Elderly Sub-populations

THE DRAMATIC INCREASE in the number of people reaching age 65 — coupled with their increased life expectancy — have expanded the classification of those age 65 and older to include three sub-populations commonly referred to as the "young old," the "old," and the "old-old" groups.

The "Young Old" 65-74 
The first wave of aging Baby Boomers will reach full retirement age in 2011. For the next 20 years, 74 million Boomers will retire. This means that 10,000 new retirees will be added to the Social Secrity and Medicare rolls each day.

The "Old" 74-84
During the next decade, increased life expectancy will strengthen the wave of aging Boomers and steadily increase their total number contained within the elderly sub-population.

The "Oldest-Old" 85+ 
The fastest-growing segment of the total population is the oldest  old—those 80 and over. Their growth rate is twice that of those 65 and over and almost 4-times that for the total population. In the United States, this group now represents 10% of the older population and will more than triple from 5.7 million in 2010 to over 19 million by 2050.

Elderly Boomers Will be Different

UNLIKE THEIR PARENTS GENERATION , Boomers will be a market with very different characteristics. They exercise twice as much as previous generations. No bocci ball or badminton—no rocking chairs or vegitating in the desert sun.

They'll continue to bike, hike, swim, sail, and ski—play softball and basketball. They'll move to the mountains, beaches, islands, college towns— where the physical and intellectual action is.

A survey by Del Web showed that half of them expect to  work at least part-time once they retire. And they'll want offices in their homes—with highspeed internet connections for those two or more computers, which 40 percent of them already own. As LeRoy Hanneman, president and CEO of Del Web says...

"Boomers should be called "Zoomers."

The Swelling Aging Population

A Recent Global Phenomenon

AS WE ENTER THE TWENTY FIRST CENTURY, population aging has emerged as a major demographic trend worldwide. Declining fertility, and improved health and longevity, have swelled the older populations dramatically—and at an unprecedented rate.

• For the first time in history, people aged 65 and over will soon outnumber children under the age of 5.
  
  
• Throughout the world today, there are more people aged 65 and older than the entire populations of Russia, Japan, France, Germany and Australia—combined.

• By 2030, 55 countries are expected to see their 65 and older populations at least 20 percent of their total.
  
  
• By  2040, the global population is projected to number 1.3 billion older people—accounting for 14 percent of the total.
  
  
• By 2050, the U.N. estimates that the proportion of the world's population age 65 and over will more than double, from 7.6% today to 16.2%.
  
  

Projected Acceleration of Population Aging

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Future Projections

IN 2009, THE GLOBAL POPULATION OF PEOPLE AGED 60 AND OVER was 680 million people, representing 11 percent of the world's population. They have increased by 10.4 million just since 2007—an average increase of 30,000 each day.

• By 2050, the 60 and older population will increase from 680 million to 2 billion—increasing from 11 to 22 percent of the world's population.
  
  
• From 1950 to 2050, the world population will have increased by a factor of 3.6; those 60 and over will have increased by a factor of 10; and those 80 and over by a factor of 27.
  
  
• By 2050, Europe will continue to be the world's oldest region with its elder population increasing more than five fold—from 40 million to 219 million.
  

• Only 5 percent of Africa's population is projected to be 65 and older by 2050, with sub-Sararan Africa remaining the world's youngest region.
  

• China and India have the largest older populations. By 2050, China will see its number of elders grow 30% from 109 million to 350 million—India, from 62 million to 240 milion.
  
  
• Japan, with today's largest share of the world's old-age population, will see its percentage of those 60 and over rise from 27 percent to 44 percent in 2050.
  
  
• By 2050, more than 70 countries, representing about one third of the world's population, will surpass Japan's present old-age share of 27 percent.
  
  
• In the coming decades, all regions of the globe will experience population aging. Today's 5-22 percent range will become an 11-34 percent range in 2050 (UN, 2009)
  
  

One of Nine Americans is Old

TODAY IN THE UNITED STATES, 40.3 million Americans are age 65 and older, an estimated 13% of the population, according to the U.S. Census Bureau, Their number is expected to more than double to 89 million by 2050. In addition:

• The United States contains more people age 65 and older than the total population of Canada.
  

• Americans aged 65 and older outnumber the combined populations of New York, London, and Moscow.
  
  
• In 2010, Baby Boomers will begin reaching age 65, swelling the 65 and over population in the United States from 13.0 to 20.0 percent by the year 2050.
  
  
• America's elderly population is expected to reach 72 million by 2030, more than double the number in 2000.
  

THE U.S. ADMINISTRATION ON AGING reports that in 2009 the older population of those 65 and older was 39.6 million, representing 12.9 percent of the U.S. population, or about one in every eight Americans.

Back in 2000, people aged 65 and older represented 12.4 percent of the population. By 2030, there will be about 72.1 million older persons, more than twice their 2000 number.

Growing Old, At Home

TOMORROW'S ELDER POPULATION will differ from those of past decades. They will enjoy longer lives, better health and more active life styles than previous generations. Still, the overwhelming majority will also face a growing and continuous challenge—maintaining their precious independence.

Today, according to the AARP, upon retirement, 9 out of 10 seniors already stay where they are, prefering to grow old in their own homes. But successful "aging in place" demands that one's home and household products not only provide continuedenjoyment and stimulation, it must also support one's declining functional limitations and enhance one's quality of life.

Refusing to be stigmatized by living in a "home for the Aged" or using "elderly products," aging Baby Boomers will seek out designs that accommodate rather than discriminate, symmpathize rather than stigmatize, and appeal to users of all ages and abilities.

Transgenerational design provides the accommodation everyone seeks!