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A helpful resource of "What's New" articles, stories, and reports from a wide variety of organizational and media sources...


  • The 9 Big Design Trends of 2019                                                                        Design leaders at Microsft, Ideo, Pentagram, Gensler, and more weigh in.
  • The Reality of Person-centered Design     
    “Person-centered design” is a positive trend in the evolution of senior living, but how to implement it, exactly, is open to interpretation.



  • Growth of the Aging Population
    The United Nations predicted one in six people globally will be over age 60 by 2030, compared to one in eight people over age 60 in 2015. By 2050, the prediction rises to one in every five people.




  • Accessibililty, Usability, and Inclusion                                                          It is most effective to address them together when designing and developing websites and applications.
  • The Senior Housing Crisis
    A growing population of senior citizens, many living on meager and decreasing budgets, contend with a limited supply of housing.
  • Fresh Designs for Boomers
    Tempered by new realities following the Great Recession, the nation’s 78-million Baby Boomers are once again primed to challenge the establishment.



  • Creating Age-Friendly Cities
    A global movement to make cities more age-friendly has benefits for people of every generation. Here is how some aging-services providers are participating.


  • Aging in Place Kitchen Design
    A well-thought out kitchen design can seamlessly complement the lifestyle of older adults and seniors and make everyday living easy.
  • Older Adults and Technology Use
    A unique exploration not only of technology use between Americans ages 65 or older and the rest of the population, but within the senior population as well. ignored.



  • Urban design for the aging                                                        In 2030 one in four Canadians will be over 65. Urban planners must act now to create livable, accessible communities to meet demand.                                                                                  
  • Preventing Falls in Old Åge is Essential
    Guidelines from the American Geriatrics Society (AGS) provide solid, research-backed advice for how to treat falls and, perhaps of greater importance, how to avoid them in the first place
  • Boomers Reinvent Home Remodeling
    Remodeling homes for baby boomers is one of the biggest trends in the home industry today. The building industry is reinventing building techniques that incorporate design.
  • Can Technology Reinvent How to Care for Seniors?
    As America ages, figuring out effective ways to take care of more and more seniors in their homes is a growing challenge.

  • How Boomers Will Change the Economy"
    This burgeoning population means an increasingly lucrative market for products and services focused on the elderly.

  • Super Bowl ADs Disappoint                                                  Super Bowl commercials failed to demonstrate an understanding of how contemporary consumers think and behave.



  • Octogenarians Rule Design
    Each of the "new 80-year-old" designers creates art, illustration, typography, and design that reject the stereotype of diminished capacity.

  • The New Target Demographic: Baby Boomers
    Boomers are dedtyermined to keep old age from creeping up on them— and Corporate America is listening.

  • The New Old Age
    Early lessons in how hard it is to be old—how long everything takes, how much some of it hurts, and how a caregiver must slow down.

  • Age-Restricted Market Returns
    Since the market fell out of the age-restricted housing market, older buyers taking advantage of discouonts, free upgrades and low interest rates.

  • Needs of an Aging Society
    Long-term investments in public health prevention strategies, medical care and education requires some rethinking of our social order.

  • Ease-of-Use Kitchens & Baths
    Products are  moving toward easy-to-use design with an eye on aging baby boomers.

  • Remodel Now and Avoid Accessibility Problems Later
    About 80 percent of Americans age 45 and older prefer to "age in place." .
    Manufacturers and contractors are responding with new products.

  • Tech Savy Baby Boomers
    There is a common misconception in our society that Baby Bomers are not interested in technoogy, or even that they are afraid of it.

  • Attractilve Products for Aging Boomers
    Universal design turns toward high design to attract Baby Boomers who want to remain in their homes as long as possible.

  • A New Age for Older People
    As the  government launches a consolidation on age discrimination, we need to make ageism just as unacceptable as racism and sexism.
  • Design for Social Innovation?
    Can schools teach designers how to solve the world's problems? New MFA program encourages "Design for Social Innovation."
  • Grandpa's Gadgets Now in Vogue
    Upscale companies are beginning to offer "aging in place" products to boomers who care more about style than their parents did.
  • Age-Empathy Suit Comes From M.I.T.
    The M.I.T. Age Gain Now Empathy System (AGNES) helps designers and marketers better understand older adults and create products for them.
  • The Seismic Shift in U.S. Aging
    Baby boomers began turning 65 in January, heralding a seismic shift in demographics worldwide and profound implications for society.
  • It's Not Easy Being Gray
    An age-empathy suit from the M.I.T. helps product designers and marketers better understnd older adults and create innovative products for them.
  • Aging is Worth its Challenges
    Australia's Productivity Commission's recent report on aged-care highlights the choices we need to make if gains are to be realized.
  • Multigenerational Households
    Putting three generations under one roof has become a growth industry of the recession and our aging society.
  • A New Wrinkle for Boomers
    When baby-boomers entered the workforce they began to shape America's economy and politics. They're doing the same as they leave.
  • New Inclusive Playgrounds
    Playground manufacturer providing inclusive play experiences that meet all children's needs in the same place in a variety of ways.
  • Elder Tech: What's Important?
    Buying the latest cool thing for Mom and Dad is not the way to make technology work for them—fulfilling basic wants and needs is.


  • Marketing to Boomers: Don't Call Us Old
    There's a reason you don't see many products marketed as "senior-friendly" or "good for boomers" – nobody woould buy them.

  • Freeing Form From Function
    Liberating design from functionalism, the microchip has given designers the chance to radically redefine objects and make them more humane.

  • Attractive Products for Aging Boomers
    Boomers think they're different from those wo came before them. they plan to "age in place."

  • The iPad Leads Apple to the Elderly
    Forgiving of mistakes, the tablet's ease of use and intutive interface makes it appealing to senior citizens around the world.

  • Moving to Music Helps Reduce Falls Among Older Adults
    Music-based multitask exercise programs may lead to improved gait, balance and a reduced rate of falling.

  • Think Design in Four Phases
    Shared to help keep them behind ingrained habits and behaviors are almost second nature to many designers and link their ability to originate ideas and innovations.

  • 'Villages' Concept Taking Off
    The explosive growth of the USA's older population is fueling a grass-roots "villages" movement in neighborhoods across the country.

  • Under a Generational Shadow
    Self-absorbed, self-indulged, and self loathing, the baby Boomer generation may step out of the Greatest Generations historical shadow.

  • New Revised ADA Regulations
    On July 23, 2010, Department of Justice revises ADA regulations, including its ADA Standards for Accessible Design.

  • How Age Friendly is Your City?
    Starting next year, 10,000 Baby Boomers a day will turn 65, yet no single model exists for making a city, suburb, or neighborhood age friendly.

  • The Looming Boomer Tsunami
    By 2050, nearly 90 million Americans will have passed age 65. As they grow in numbers, experts seek ways to handle the coming boom.

  • 'Continuing Care' Center Woes
    The 2008 financial crisis and recession reminds retirees to be careful when choosing to move into a continuing-care retirement community.

  • Aging Boomers Changing the Design of Homes
    The homebuilding industry thinks that aging will be the second-biggest influence on home design in the next few years.

  • An Old Age Home All Your Own
    Ruling out a retirement community and choosing to "age in place" is becoming increasingly popular in Westchester and elseware.

  • Boomers  Cought in the Middle
    Baby Boomers born between 1952 and 1958 describe 'old' as being
    w-a-a-a-y-y-y out there in the future. Are they self-delusional?

  • Scary Aging Population Stats
    The average age of the world's population is increasing at an unprecedented rate and that smell on the horizon spells trouble.

  • Connectile Dysfunction
    Addressing the disconnect between intent and action can be a key approach for developing products for at-risk populations.

  • UC Students Innovate Walkers
    Twenty-four industrial design students from the University of Cincinnati's school of design are redesigning mmobility aids for the 21st century.

  • Design Awards Enable Aging in Place
    Homes designed to be suitable for elderly occupants, made senior-friendly when they were built, rather than trying to retrofit them.

  • Students Innovate Better Canes, Crutches and Mobility
    University of Cincinnati industrial design students have teamed with the College of Nursing to redesign items for both comfort and care.

  • Public Bathrooms Reinvented
    The New York based firm Smart Design explores Universal Design in Public Bathrooms—the first video of a two-part series.

  • Attractive and Functional
    Making a home suitable for older occupants is becoming a mainstream part of the home remodeling business.

  • Grandparents Going Digital
    How to help grandpa get his tech on. Some of the highest growth rates in broadband use are happening among the elderly.

  • A Coming Elder Revolution?
    The implications of an aging world viewed with alarm. When 10,000 people a day reach retirement age, how will society support them?

  • Help for "The New Old Age
    Easier E-mail for the older generation. An e-mail system that no senior can resist: no logins or links, no ad boxes or news flashes.

  • Student Designs Escalator Accessible to All
    Press a button to make escalator stairs move together to form a platform for weelchair users and people carrying bulky loads.

  • An Aware Car for Boomers  
    Your next vehicle might automatically check your pulse, help with steering—and tell yoou to put down our cellphone.

  • Making Suburbia More Livable 
    Here's how towns are beginning to 'retrofit' their neighborhoods—and what your community might look like in the future.


  • Aging Gracefully
    Manufacturers are creating elegant new products tht enhance comfort and safety without sacrificing aesthetics or suggesting old age.

  • An "Aware Car" for Boomers
    MIT's AgeLab researchers focus on building a safer car that leads to a forever-youthful lifestyle.
  • In Search of Innovation
    Nine new ways of looking for and recognizing the next great opportunity "before your competitor does."
  • Go With the Flo.
    Arizona State University's College of Design students and faculty recognized for their transgenerational toilet design concept.
  • Expanding Our Impact
    We've joined the advisory team of, specialists in age-in-place technologies, universal design homes and product education.
  • Cell Phones for Seniors
    View a movie about a new cell phone designed for active seniors complete with big buttons and handy speed dials.

  • Grandma's in the House
    Millions of families have three or more generations living under one roof. This AARP article explains the many advantages of transgenerational design.

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