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The Design Options...  
   Transgenerational Design
    A New Design Era
   The Design Challenge 
    The Design Options 
 
Measuring Cup

This Angled Measuring Cup by Good Grips is a transgenerational design that has revolutionized liquid measuring. Its patented angled surface lets you read measurement markings by looking straight down into the Cup. The easy-to-grip handle is soft and non-slip for a firm grip. Metric and Standard measurement markings are dishwasher safe.

 

 

 

How can products and environments accommodate those physical and sensory limitations each of us acquires at some point during our lifetime?

 

There are only three options.  There are only three options...


 


 

 

1.

Continue to ignore the problem.

This choice will only maintain the status quo and perpetuate the problem of discrimination by design.

 
  2.

Continue to produce and market specialized add-on gadgets and devices promoted as aids for "the handicapped," the "disabled," or "the elderly." *

A variety of so-called "adaptive," "senior," or "universal" products, utensils, devices, and gadgets target the elderly and those with disabilities.

Their quick-fix, add-on, psudo-solutions attempt to correct the failed designs of existing products or environments they claim to remedy. Given a choice, most people reject their unattractive, demeaning—and stigmatizing—"medical," "aging," or "disabilitiy" connotations.

*Such devices should not be confused with the many fine specialized products and environments designed to serve the needs of those with severe physical or sensory impairments and disabilities.

 

 

 

 

3.

Design and promote attractive "transgenerational" products and environments that appeal to—and accommodate the changing needs of—the widest spectrum of ages and abilities, without penalty to any group!

Transgenerational designs permit those with physical or sensory limitations to extend their independence and live with grace and dignity. And such design accommodation can be achieved with little or no increased cost to either the manufacturer or consumer.

THE TRANSGENERATIONAL DESIGN OPTION creates better products and environments for all—regardless of age or ability.

 

   
Most products could be designed to accommodate—and appeal to—a wider spectrum of ages and abilities. Transgenerational Design can help you expand your products' desirability and useabiliy.  

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